Business Know-How Idea of the Day

12 Secrets To Website Success

studio@businessknowhow.com (Janet Attard) — Mon, 16 Feb 2009 11:39:18 -0500

Are you finally getting around to getting a website set up for your company? Or, are you ready to have your existing website redesigned because you're unhappy with the way it looks or performs? Here are 12 tried and true secrets to website success.

A Digital Headset Will Make Your Day

studio@businessknowhow.com (Janet Attard) — Tue, 10 Feb 2009 21:41:54 -0500

One of the benefits of today's technology is that you can work with people who are located hundreds miles away without leaving your office. Pick up your telephone and you can consult with a customer in Oregon, conduct a conference call with team members in Tennessee, Maine and Ohio, or lead a teleconference for...

Before you choose a logo

studio@businessknowhow.com (Janet Attard) — Thu, 18 Sep 2008 15:24:45 -0500

If you’re planning to have a logo created for your business, you’ve probably spent some time considering things like what colors you like and whether or not your logo should include an image along with your name. But there are lots of other points to consider. Here are some of them.

20 Years Online With Business Know-How

studio@businessknowhow.com (Janet Attard) — Thu, 07 Aug 2008 16:30:44 -0500

Twenty-two years ago, Janet Attard, founder of BusinessKnowHow.com launched her first small and home business forum online. It was called the Home Office/Small Business RoundTable (HOSB for short) and it opened its electronic doors the evening of August 8, 1988. That was the beginning of what you now know as BusinessKnowHow.com. To celebrate the event, we've put this online history podcast and an interactive crossword puzzle with an online theme. [Includes audio podcast]

Before you invest in that business

studio@businessknowhow.com (Janet Attard) — Sun, 29 Jun 2008 21:49:34 -0500

Thinking about buying a business? Get the answers to these important questions before you sign on the dotted line.

Befriend the gatekeeper to get to the customer

studio@businessknowhow.com (Janet Attard) — Fri, 27 Jun 2008 09:52:16 -0500

If you're trying to sell, at some point you'll have to deal with a gatekeeper - a person whose main job is to screen calls and decide who should and shouldn't get to talk to the decision maker in their organization. Here's an idea that'll help you get past the gatekeeper.

Dumb Customer Service Mistakes to Avoid

studio@businessknowhow.com (Janet Attard) — Wed, 28 May 2008 09:01:25 -0500

The way you handle customer inquiries and complaints has a direct effect on the kind of word of mouth advertising your company generates. Yet, as the business owner you might be tempted to tell that irate customer who ruined your day to take a flying leap. Before you go firing customers, though, consider whether it's really in your best interest.

How a Closed Mind Leads to Success

studio@businessknowhow.com (Janet Attard) — Thu, 22 May 2008 19:17:32 -0500

Being close-minded isn't always a bad thing. In fact, being close-minded can help you accomplish the most important things you need to do each day.

Home Page Math Quiz

studio@businessknowhow.com (Janet Attard) — Tue, 15 Apr 2008 18:20:34 -0500

Your web site has just one entrance, right? Well, not exactly. Find out why each and every page on your site should be treated like a "front door" for your visitors.

How to land big customers

studio@businessknowhow.com (Janet Attard) — Fri, 07 Mar 2008 08:48:23 -0500

When you are selling big-ticket products or services, there's a lot more at stake than just the final dollar amount of the contract. Here are 10 steps you can follow to organize your sales efforts.