Business Know-How Newsletter. Ideas to market and manage small businesses.

7 Business Card Design Tips

Thu, 15 May 2008 12:00:00 EST

Your business card is one of the most important marketing tools you'll ever create. You give it to prospects and customers, drop it in letters, include it with presentations, and more. But unless it looks professional, is easy to read, and helps customers and prospects remember you, it won't do you any good. Here are a few tips to consider before you design or redesign your business card.

Preventing and Surviving Armed Robbery

Thu, 15 May 2008 12:00:00 EST

Armed robbers don't discriminate against who they harm, be it a cashier, business owner, or police officer responding to the call for help. The best protection you can offer yourself and your employees is prevention.

Time To Sign A Lease; Get Your First Born Ready

Tue, 13 May 2008 12:00:00 EST

You've finally found the perfect location for your new business. Before you sign a lease remember that no matter now friendly your prospective landlord seems, the lease is not likely to be in your favor. Here are some points to consider before signing a commercial lease.

Cure Your Marketing Headache

Tue, 13 May 2008 12:00:00 EST

Many times business owners get stuck when it comes to marketing because they feel uncomfortable doing it. They are afraid of being seen as pushy, intrusive, or fake. What if you could change the way you think about marketing?

Why Innovation Matters

Thu, 08 May 2008 12:00:00 EST

Innovation is key to the success of both large companies and small. In this excerpt from The Game Changer by A.G. Lafley and Ram Charan, find out how innovation has helped companies like P&G develop new markets and stay ahead of the competition.

9 Ways to Keep Cash Flowing in Your Business

Thu, 08 May 2008 12:00:00 EST

Cash flow is a problem that plagues every small office from time to time. On paper you look like you're doing very well. But your creditors are breathing down your neck and you're always playing catch up. What can you do about it? Here are some tips help keep your cash flow in the positive.