Business Know-How Newsletter. Ideas to market and manage small businesses.

Are you managing your cash flow, or is it managing you?

Business Know-How — Thu, 17 May 2012 12:00:00 EST

After weathering several years of slow sales and a tough economy, most retailers have run out of ways to cut expenses or reduce inventories. To keep cash flow in the positive, you've got to learn to make the most of the income you have available. Here are questions you can ask yourself to be sure you're effectively managing your cash flow rather than letting it manage you.

Bank of America Hiring Small Business Bankers Throughout the US

Business Know-How — Thu, 17 May 2012 12:00:00 EST

Small business owners don't typically get a lot of attention from banks, but Bank of America has set out to change that. Recognizing that running a business is a time consuming job, they've hired hundreds of small business bankers whose job is to reach out directly to their small business customers.

5 Ways to Advertise Your Website for Free

Business Know-How — Thu, 17 May 2012 12:00:00 EST

Looking for ways to promote your website on a budget? How about for free? These five website advertising methods will cost you nothing more than a little time.

7 Ways to Get Publicity This Summer

Business Know-How — Thu, 17 May 2012 12:00:00 EST

While the marketing and public relations experts are off enjoying their hard-earned vacations, the media are left scrambling for much needed copy. Plan ahead, and give them what they're looking for! Here are seven publicity ideas you can use to tie into summer events in your community.

Why Your Business Needs Balance: Men and Women

Business Know-How — Thu, 10 May 2012 12:00:00 EST

Is gender uniformity holding your company back? Do you have too many men or too many women controlling decisions and the direction your company moves? If so, the lack of gender diversity could be keeping your company from being all it should. Here's why.

Quality-How to Get the Word Out

Business Know-How — Thu, 10 May 2012 12:00:00 EST

Quality is most definitely a point your customers consider before buying from you. So how do you convince them that your business provides the best quality service or product out there? Here's how to play the "q-card" in your marketing.